About Avi Troub

VP International Sales & Channel

Avi has been immersed in the ERP world for most of his career. Before joining Priority, he held several VP roles, including VP Client Executive at Aricent, where his responsibilities included global partner recruiting and sales enablement. Mixed with his passion for global sales and business development, Avi's ERP software expertise is far reaching, having held various senior roles at SAP, including SME Go-To-Market COO (SAP Germany), Director, SME & Channel and SAP Channel Manager (SAP South Africa) and Partner's Account Manager (SAP Manage, Israel). He holds an MA in Law from Bar-Ilan University and a BA in Business Management from The College of Management Academic Studies. This proud father of three is a former diving instructor and a volunteer mentor at "Gvahim", a non-profit organization that provides new immigrants and returning citizens with tools to build new careers.

Author Archives for Avi Troub


How real is your TCO?

Let’s talk TCO. That’s Total Cost of Ownership and so that we’re absolutely clear, it’s the “TCO of your current ERP implementation project” that we...